Ultimate Guide on How to Make Money Online With Google
Nowadays, more and more people around the world are earning money just by sitting in front of the desktop and completing a range of digital activities. One of the best ways to make money regularly is through the use of the most widely used search engine, Google.
Google has become one of the most powerful and valuable online tools for assisting big and small businesses in reaching their target audience. If you want to grow both your physical and online companies, then this platform must be a part of your strategy if you hope to make money. It is important to be able to master the ins and outs of the various Google services, to help your business exponentially!
This ultimate guide on how to make money online with Google is your first step to reach your financial independence.
History Of Google
Google was invented by two Standford University students Larry Page and Sergey Brin. Its name originated from the word ‘googol’ referring to the number 1 followed by 100 zeros from the book Mathematics and the Imagination by James Newman and Edward Kasner. For Brin and Page, the search engine’s name represented the immense amount of information that the users can get from it.
Google began last March 1996 as Brin and Page’s research project on the Stanford Digital Library Project (SDLP). SDLP aimed to create an integrated and universal digital library where the users can access all types of information they need.
The search engine was first called Backrub due to its ability to conduct backlink analysis. It then incorporated a technology called Pagerank wherein it determined the relevance of the sites by analyzing the importance of the content, the number of pages, and how often the topic terms are being searched on the webpage.
The Beginning of Success
In 1997, they tried seeking to license their search engine technology. However, this initiative failed because they were unable to find a company which will fund their invention at such an early stage of development. After various product improvements, Google turned the corner and their initial success impressed the co-founder of Sun Microsystems, Andy Bechtolsheim, and offered to give their initial funding of $100,000.
On September 21, 1999, the search engine officially removed its beta (test status) from its title. Google continued its digital emergence, and they were able to launch and acquire the following programs throughout the years: Google News (2002), Google Mail (2004), Google Maps (2005), YouTube (2006), Google Chrome (2008), and Google+ (2011).
They also expanded their reach into different sectors. Some of these include Nexus (smartphones), Pixel (mobile computer hardware), Chromebooks (laptops), Android (mobile operating system), Google Home (smart-speaker), Google Fi (broadband), self-driving cars, and other more ventures.
In 2015, Google transformed into a conglomerate name Alphabet, Sergey Brin became the parent company’s President while his counterpart Larry Page became its CEO. Nowadays, Alphabet and its other subsidiaries consistently appear on the upper half of the top 10 most valuable companies in the world.
Check out Google It: A History of Google by Anna Crowley Reddingif you want to have more in-depth knowledge on the evolution of this platform.
Ways To Earn Money With Google
Google’s mission is to use its extensive set of assets and tools so that the users can earn money themselves. Although you won’t be making million dollars overnight, with focus, patience and hard work you can make significant profits after some time.
AdSense is the best way to monetize a webpage. As an owner of a website or blog, you can place Google Adsense codes into your content which will display ads tailored to your reader’s habits and preferences, and once your visitors click these, you will receive payment per click.
There are various strategies on how you can increase your revenue. Here is the step-by-step process on how you can get started with AdSense.
Creating The Best Content Website
There are two typical strategies leveraged by content creators to ensure a healthy site – one is a site that focuses on online and lifestyle trends, and the other are sites that focus on bringing back visitors every day. The ideal is a balance of both strategies where you are balancing the techniques to ensure that you bring in new traffic every day and to retain your loyal visitors.
Sites which are perfect in attracting new and repeat web traffic include the following:
- Free online tools
- Discussion boards
- News sites
- Blog sites
- Niche social networks
Although there are more kinds of websites which you can create, these six are the easiest ones to optimize and tailor your content.
Deploy Custom Search Ads
If your site involves different kinds of content – blogs, forums, or news – you may opt to deploy the AdSense Custom Search. Not only will it help your visitors find specific content around your website, but it will also enable you to maximize your profits in Google AdSense by showing the best ads beside your site’s search results.
Take note that Google Custom Search is different from AdSense Custom Search. You are still required to apply first on the AdSense Custom Search to start generating profit from your on-site users.
Promoting Your Site
To make money with adsense, traffic is king. The more visitors and pageviews you get the money you make. So it’s not enough to just rely on a few returning users to drive big profits, you have to grow and be strategic.
For one, you may promote your content on various social media sites such as Facebook, Instagram, Medium, Twitter, LinkedIn, Pinterest, Reddit and Snapchat. This strategy is often the best place to start as social sharing capabilities on these platforms do offer a chance for you content to go viral and drive many users back to your page.
You may also opt to conduct an email marketing blast to your current users which can provide a jump in traffic to your site. Other strategies to drive additional traffic to your site can include:
- building links by connecting to other sites and blogs that rank well,
- teaming up with influencers to extend your reach to audiences that would be interested in your site,
- writing guest posts on other sites that will link back to yours,
- advertising your site with google or facebook ads
- spending time on forums and participating in discussions and providing a link back to your your site
- doing public speaking engagements and telling the audience about your site
- improving SEO on your site to rank better for keywords
- Using gray hat approaches (not recommended) such as PBNs to rank higher on google to drive traffic through keywords
The Best Damn Google Adsense Book B&W Edition by Large Print will show you how can earn dollars instead of pennies through Adsense.
Monetize In YouTube
More and more people are now creating and publishing videos online, whether it’s for entertainment, education, or informative purposes. YouTube is now the 2nd largest search engine in the world after Google and yes, it is owned by Google! If you are comfortable behind the camera or are creative, you can generate healthy income through YouTube content creation and make great money.
Before reaching 1,000 channel subscribers or 10,000 views on a particular video, you should enable monetization on your profile. Once you reach these numbers, Google will then automatically display various advertisements on your video. You may also apply for the YouTube Partner Program (YPP), so your way of monetizing is more strategic.
Many of the same principles of Adwords apply here. Traffic is kind and leveraging some of the previous strategies we’ve touched upon such as linking, influencers, SEO and sharing on social platforms will significantly accelerate your opportunity to make money.
Write, Publish, And Sell Books On Google Play Store
Have you ever dreamt of writing your book or novel? Or you’re just the type of person who is good with words? Then why not make this a source of income? You can upload your work on the Google Play Store app, and you’ll bypass the rigorous and potentially costly publishing process required by big publishing companies.
The hardest part of this is the writing. You have to set aside several hours of your day to be able to conceptualize, plan, outline, and write the best offering you can present to your audience. Once you have completed your piece, just simply sign up either as an author or publish on the Google Books Partner Program. After the app approves your registration, you may now upload your book.
Your profit will depend on your sales. The more people buy your book, the higher the commission Google will give you. Hence, promoting your work on other social media sites will also be an integral process in increasing your sales.
If you are still not up to the challenge of writing a novel, you also have the option to test the waters of the writing and publishing world. Start by drafting a collection of poetry or a series of short stories. There are also a lot of readers who prefer this kind of writing since they don’t have to spend the majority of their time reading a long book.
Still unsure on how to go about this strategy? You may check out Cathy Harris’ work entitled How To Write A Book: The Complete Guide to Writing and Selling Your Own Paperback or E-book. This will surely get you started!
Google Opinion Rewards
Are you a fan of sharing your opinion or feedback regarding a specific product or service? You might as well get paid for voicing your thoughts! Through Google Opinion Rewards, you can easily earn Google Play credits, which you can use to purchase other Google items on the app stores. Some companies, however, prefer to give out real money.
Start by downloading the Google Opinion Rewards app at the Google Play Store. Once you have registered, you are already allowed to answer available surveys. The app will send notifications to your profile once there are surveys which match your credentials. These companies will most likely pay you around $1 per opinion. This amount may not be that big, but it is always amazing to have some extra money up your sleeves.
Remember, the survey topics vary per user. Some businesses target their surveys based on gender, age, or work. With this kind of side hustle, it is more likely that you won’t get bored with the topics you have to give your opinion to.
Google Pay-Per-Click (PPC) Ads
Google PPC Ads enables you to earn money consistently over time. Knowing the basics of this strategy is critical if you want your campaign to be successful. So, how will you get started with Google PPC Ads?
Select A Campaign Name And Type
First, you have to choose the primary goal/objective that you are trying to achieve. The options here include sales, brand awareness and reach, leads, app promotion, website traffic, or product and brand consideration. Google will then present the best types of campaigns, depending on your selected goal. Some examples of campaign types include:
- Display Type: Running different kinds of ads across the web
- Search Type: Reach customers interested in your product or service with text ads
- Video Type: Reach and engage viewers on YouTube and across the internet
- Shopping Type: Promote your products with Shopping ads
If you’re just a newbie in this field, we suggest that you go for the Search Type first. This will enable you to study Google and the ad platform bit by bit. Once you get the hang of it, then this would be the best time to experiment with the other kinds of campaigns.
Choose The Best Geographical Location
Believe it or not, you can narrow down your target audience through the help of the geo-targeting ability of Google Ads. You can do this by deciding on which geographic location where you want your ads to show and be visible. This can be as large as an entire country or as small as a city (through zip codes or inputting mile radius).
Set Your Bid Strategy And Daily Budget
At the start, Google Ads will ask you to set both your bid strategy and daily budget. Upon registration, there will be a default bid strategy for you. However, it would be better if you manually select your bids for clicks or conversions to give you more control based on your objective. With your bid strategy, it will be easier for Google to tailor their approach with regards to the posting of your ads.
You are also required to set a daily budget for your PPC ads. This will enable Google to set a maximum amount that they will charge you with per day. Make sure to set the daily maximum based on your budget.
If you’re still not familiar with how this strategy works, you may also rely on the suggestions that Google Ads will provide you.
Create An Ad Group
You have the discretion to add a single group or multiple ad groups to your campaigns. Just select the ‘Add ad group’ button and choose a group name. You may also include your chosen keywords which can be placed on the ‘Get keyword ideas’ box. This area will also show how often these keywords are searched monthly. If you are a business website, you may include keywords such as ‘social media marketing,’ ‘digital marketing,’ ‘media manager,’ or ‘social media manager.’
For starters, it is essential to make use of the Search Engine Optimization (SEO) strategy. SEO contributes to your website’s ranking in the search engine and impacts how much your ads will earn in the long run. Here is a general guide on how to get started with SEO.
- SEO Audit
Before drafting your own SEO strategy, you first have to know where your website stands. The audit will give you a brief idea on what site’s strong points and areas of improvement with regards to SEO. The review will check these elements of your website:
- Whether your URLs are SEO-friendly
- Optimization of your menu and site structure
- Presence of site speed issues
- On-page optimization on titles, headings, descriptions, content SEN, internal link structure, and image SEO
If you don’t know how to go about your SEO audit, you may seek the help of professionals. There are SEO agencies which specialize in these kinds of services.
Keywords are the most vital feature in SEO. The keywords you go with will bring website traffic if you play it correctly. Here are some of the tips on determining the best keywords to go for.
- Identify the topics which are relevant to your target audience
- Brainstorm keywords which you think that your users might type to be able to come across your content
- Come up with additional keywords by thinking about other keywords which are connected to the complementary topics
- Maximize Google Keyword Planner or any other online tool to identify the search competition and volume
- Choose the keywords which have low to medium competition but with high search volume
Tailor Content With SEO Results
Once you have determined and finalized your list of keywords, it is time to start working on your content. The content should both be relevant to your target audience and drive traffic through the chosen keywords. Listed below are the basic guidelines for formatting your content with regards to SEO.
- Use the keyword in the title
- Include the keyword on at least one of the subheadings
- Use the keyword in the first 50 to 100 words of the writeup
- Include the keyword in the tags, image text, description, and meta-title
Write An Ad Copy
Write an ad copy which will include your set keywords. Place this on your headline (maximum of 30 characters per headline) and within your ad’s body. Make sure that your ad copy will be clear, engaging, and interesting on the side of the search engine user. You should be able to communicate a message to your viewers on what they will gain from clicking your ad.
Google Remote Careers
Google Remote Careers offers many home-based works in different fields. They post various engineering, developer, operations, or administration jobs, which they think can be done on a home-based approach. Do not be afraid to try these kinds of jobs since these are offered by stable and reliable employers. The worst thing that can happen is for them to say no to your application. Not bad, right?
A Bit Of Advice
The strategies listed above are some of the best ways to earn extra money on Google. Just make the necessary preparations and master the basics of these initiatives for you to be able to maximize your revenues. There are many blogs, courses, books and mentors out there that can help you get started, fine tune your strategies and give you motivations based on success stories.
Bring your education to the level you feel comfortable but most importantly, take action. The fastest way to learn and progress towards making serious money is jumping in and starting.